Developing Brand Messaging for Chocolate Company Startup SoChatti

THE OPPORTUNITY

Innovative chocolate company, SoChatti, had a complicated story to tell. Unlike any other chocolate product on the market today, their first-to-market vegan,chocolate made with only three ingredients, is best eaten melted, leaving it up to the company to convince consumers to enjoy their chocolate not in bar form, but melted. 

They needed a strategic marketing partner that could help them develop brand messaging that would resonate with chocolate-loving consumers and generate interest with media partners in a way that would drive awareness-building press coverage. 

THE STRATEGY & RESULTS 

Whirlaway Marketing worked closely with SoChatti to develop brand messaging that could clearly, concisely and effectively tell the brand story. Working closely with the SoChatti team, Whirlaway created brand messaging that lives on the consumer-facing SoChatti website, drives the brand’s social media strategy and narrative, and makes up the company’s PR strategy that has generated more than 40 media placements and 115 million media impressions to-date.