From Farmers Market to Walmart Shelves, Landing National Press for Revival Food Co.

THE OPPORTUNITY

Founded locally, Revival Food Co. almond butter company was on the precipice of launching nationally in nearly 1,000 Walmarts nationwide when the company turned to Whirlaway Marketing for PR support to tell its story. 

The founder knew she had interesting news to share, but wasn’t sure of how to connect with the right media to generate coverage and awareness for their products. 

THE STRATEGY & RESULTS

With deep PR experience and media connections in the food and CPG industry, Whirlaway Marketing helped identify and develop the story angles they knew would resonate with national media outlets in order to pique interest and get Revival Food Co. products in the hands of the right editors. 

They developed a press release and executed a media blitz that resulted in more than 46 million media impressions and placements in tier 1 media outlets including Midwest Living, Reader’s Digest, Parade, PopSugar and Yahoo! Lifestyles.